At Nielsen, we have a strong experience in understanding what consumers watch and buy. We collect and analyse data on consumer habits, behaviour,
perceptions and attitudes answering the who, why and how of consumption through creative research methods. We have done so to support our clients to
be successful with these same consumers. To build this expertise, we have developed a lot of methodologies to deliver the best insights to understand the
consumer behaviours and triggers. By creating a core measurement service, defining and redefining a total audience measurement.