20 - 21 November, 2018 | Yarra Valley Lodge, Chirnside Park, Victoria, Australia

Lara Bourguignon

Director Strategic Marketing & Customer Experience

8:40 AM Creating A Single Customer View To Predict Customer Needs And Enable Personalized, Real-Time Engagement

With digital capabilities bringing ease to customer access, the challenge now is to improve and retain customer engagement through personalization that differentiates your services and products from competitors across the customer journey. The answers to these challenges sit within the disparate customer data sources that lie across siloed business systems. This session will show you how you can tap into this resource to improve product, services and brand value and drive higher customer engagement and deeper relationships. Citing experiences from her journey at AMP, Lara shares how she is:

  • Improving understanding of & predicting customer needs through a CRM re-platforming that integrates data across internal and third party environments
  • Developing customer loyalty by tying services, products and experiences to brand purpose
  • Leveraging emerging technologies like automation and machine learning to bring efficiencies to your CX program

Check out the incredible speaker line-up to see who will be joining Laura.

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